Social Bookmarking And Web 2.0 Elements May 26, 2008

Social Bookmarking And Web 2.0 Elements
By Andy Bolton

Every system needs to evolve to survive and the way the web works is no exception the new elements on the block are those strange square symbols you see at the bottom of web pages or scattered about here and there on news stories. These are the web 2.0 elements from the rise of social bookmarking comes a new way of getting traffic to your website.

A lot of people are now having their own space on the web either from MySpace or something similar from these pages in cyberspace they can add pages to that area for personal or general distribution that the individual finds useful providing it has got a social bookmark corresponding to that site.

For example if you go onto sky news site and you see a particular news story that is of interest to you and you would like to keep a copy of it located in your cyberspace you would click on the Squidoo if you belong to that or the yahoo space or MySpace symbol and log in and then you’re done it can be a personal part of your space or shared part of your space.

Many internet marketers are just starting to realize the power of these social bookmarking sites and the way they can be used to get your website spidered or indexed very quickly. The way to do this is for example you create your web page and at the bottom of the page you add the social bookmarking scripts.

These java scripts can be found on a number of sites just search for social bookmarking scripts then copy and paste the required script or elements you want into your web page and there you go. After completion of adding these scripts you will see a number of these little square box elements appear on your web page. Make sure you use the yahoo element then click on this and add the content of your site to the yahoo web page by using your yahoo id then adding it to your personal or shared space by repeating this for all the different elements and social bookmarking sites and your web page starts to attract the big spiders to come and index your page.

The problem with all this is social bookmarking sites eventually will get bogged down with people just trying to sell you something all the time and that starts to generate social bookmarking spam. So the idea is to use this system sensible don’t go trying to get involved with everybody on MySpace try to find your own niche only and then target your market.

Most internet marketers are sensible and realise that your reputation is on the line and if you act very irresponsibly you will lose your customers and customer’s confidence. By acting in a defined responsible and accountable manner then your business will grow online into something worth developing.

Social bookmarking is very new and there is time to set out your market stall online to the MySpace / YouTube generation and make your business be a part of the good side of social bookmarking and web 2.0 elements or we are faced with waiting for the next major change in web structure and elements to occur for marketing opportunities.

© 2007 Andy Bolton 39 Liverpool,
Hot Air Balloons
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Free e-course: Kickstart Your Social Networking Plan May 25, 2008

Social networking (Facebook, Biznik, Twitter, LinkedIn, etc) for business is all the rage right now, and while “trendy” things are usually frowned upon, you need to be where your target market is, trendy or not. Social networking will not only increase awareness of your product or service, it could lead to sales and to those priceless business connections we all need.

But do you know where to start? You don’t want to end up spending hours and hours maintaining your social networks because you didn’t have a solid social network marketing plan from the beginning.

Introducing a free, 4-day e-course that will help you get started on a social networking plan.

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5 Reasons Friends In Your Social Media Networks Do Matter May 23, 2008

5 Reasons Friends In Your Social Media Networks Do Matter

By Wendy Moyer

To those of us who use social networks frequently, or are familiar with the way the social web works, this post will seem self-evident.

However, in conversations with a couple clients and individuals lately who are unfamiliar with social media marketing, this question has consistently cropped up.

The main problem people have is reconciling making friends with possible ROI.

What you need to know is that by adding friends or accepting friend requests, you are taking one more step to building your authority and visibility in your industry, which WILL lead to ROI (in the form of traffic, sales conversions or whatever your goal) as people recognize you as a leader in your field and choose you over possible competitors for services and products they need.

Here are 5 general, point-by-point reasons friends matter on social networks:

1. Relationship building.

The whole reason social networking is successful is because its very foundation is built on creating and maintaining relationships with people.

How To Be REALLY Popular In Twitter May 23, 2008

How To Be REALLY Popular In Twitter

By Gregor Spowart

All of a Twitter

This month has seen yet another technology take off in a big way.

Twitter is a really simple tool that lets you post simple status updates (of 160 characters) throughout the day, much as you do in Facebook, and share them with people on Twitter. But where Facebook only allows you to share updates with your chosen friends, anyone can see your Twitter updates. Treat it as a micro-blog and you’re pretty much on the right lines.

The same issues with blogging apply to Twitter, You want to have a big following and to do that you have to write great content. If you’re already an established authority on a subject then it’s far easier to get a big following, but the great thing about Twitter is that it has a much smaller membership than the blogging world, so the possibility of becoming an authority figure is much easier.

So where do you start?

Stop Chasing Clients: Let them come to you May 23, 2008

See this article as originally posted here.

Ever feel like you’re in a race against the competition for clients? Let me tell you this: constantly hounding them for their business is not the way to go.

But there are three sure-fire things you can do to set up shop so that clients are coming to YOU instead of you running after them all the time.

1. ASK FOR IT. It may seem like the simplest, silliest thing to mention here, but I cannot emphasize enough how important it is for your marketing materials (including website and blog) to include a “call to action.” It’s OK to assume that your visitors and prospective clients want to know how to get in touch with you. So, help them out by telling them how to do it! You’ll notice that on every main page of my website, I include a call to action near the bottom. On every single page.
2. DO A GOOD JOB. Another very simple (well, maybe not always) thing to do. This is not rocket science. If you do a good job, your clients will come back to you. You don’t even need a fancy shopping cart with autoresponders and all that jazz. Just be your amazingly fabulous self, do a great job, and you’ve locked in a client for life. Yes, it’s great to keep up with your clients to remind them that you’re still around, but you don’t need to chase them down with sales and discounts. In fact, your repeat clients will pay for you at a premium because they understand from experience how valuable you are.
3. CLEARLY EXPLAIN WHAT YOU DO. Even I am guilty of not clearly explaining what I do, which is why I’m in the process of creating clear-cut proposal for each of my services, and they will be available for prospective clients to download when they visit my services page. If your services are outlined clearly enough, clients will know what you do and won’t click away out of frustration, boredom or disinterest. If they need something you provide, they will contact you.

A fourth, bonus sure-fire way to get clients coming to you is to make sure you are easy to contact. Don’t be elusive. If you’re a virtual assistant, at least include an email address. But, including an actual contact form is best.

If you don’t have a contact form, download the freecontactform.com’s .zip file and get to work. You’ll need a webhost that supports .php (and not all plans do – don’t assume this – that’s why I like siteground).

Try these out! They work for me.

Cheers,

Tia Peterson
All American Admin